In the competitive world of denim products one product group stands out in constant demand and has passed the test of time – jeans. The trends of the early nineties have been left behind and it is not very often you will see any one wearing a full denim outfit to go out in on a daily basis, sure there are a small number of the general public who do this from time to time but on the whole you will only ever see denim being worn as jeans or maybe the occasional shorts or skirts.
In modern society jeans have become an integral part of the clothing we all wear on a daily basis due to the hard wearing properties and different styles available making jeans suitable not only for a social night out but also for many business settings, formal functions and various other event and places where you have to be dressed in smart attire.
Even though through out the years and decades different clothing items have been adopted as the “in thing” the jeans craze has never died away it has only gotten stronger with many manufacturers developing huge ranges of jeans to cope with the constant demands and adoption of designer jeans by the general masses out there.
One of the most noticeable jeans manufacturers that you see on a day to day basis would have to be the collection from henleys jeans. Henleys have a habit of placing branding and logo in extremely visible places on all of there products including the henleys jeans ranges. There are a few items in the collection that cater more for the smarter or more formal occasions that have logo’s and branding tucked away in places like the pocket corners or the waist line but on a whole the rest definitely stand out from the crowd.
The henleys jeans use of over stated logos is pure marking genius if you stop to think about I, what better a way to promote your products by having them used as walking product placement advertisements in all situations? I mean, if you are going to purchase a new pair of jeans and you have been repeatedly exposed to the name henleys on jeans then the odds are when the time comes to make a purchase you’ll definitely be considering a pair of henleys jeans.
It’s a little surprising that more companies haven’t tried this type of marketing for their products as it is obviously effective and in a multi-million pound industry effective is just what you need. Many other jeans manufacturers have smaller and almost hidden logos or motifs and choose to use subtle detailing which I suppose is all part of their individual brand identities.
As long as there is denim available to the manufacturing industry there are most definitely going to be products like henleys jeans produced from all jeans suppliers, maybe one day the raw material will run out of become replaced by something more modern but until it does the jeans industry are going to build on their success and history year after year.